Social media’s omnipresence in every aspect of life has made creating compelling content a must for individuals and businesses alike. The content speaks volumes about its writer or creator. Employers may peek at job applicants’ pages to determine whether they are suitable for the job, and customers view companies’ pages to know more about their outputs.
Therefore, extra attention should be paid to the things posted on social media in order not to distort the users’ image. This essay will talk about the Dos and Don’ts of social media design.
The Traps That Should Be Avoided
1-Overwriting
It is one of the most common mistakes made during the process of social media account design. Designers mistakenly add too much information in the photo or its caption to the extent of distorting its visual impact and its beauty.
Users tend to be overtaken by enthusiasm to inform their audience, so they may inundate them with details rather than captivate them with their charming photos or posts. Using a photo editor is recommended to keep things balanced and within reasonable limits.
2-Cluttered Fonts
Using too many fonts that don’t go well together makes the image sound crowded and distracts viewers. Make sure to stick to fewer than three fonts that complement each other.
3-The Absence Of Color Contrast
The text added to the photo should be visible and legible; readers should have no trouble making out the words. Viewers have a hard time reading the post when the backgrounds and the writing have the same color or nuance of color. This issue can be easily avoided by changing the color of either.
4- One-Size-Fits-All Approach To Font
Many use the same font size for all the things scribed in the photo, so the main goal may be lost among all other insignificant details.
Not all details are of equal importance, so the most pertinent details, such as the brand’s name, should be more obvious than less important ones as contact details.
5- Visuals With Mixed Message
Photographs and images that convey a message that goes against the company or the social media user’s concepts and ideals should be left at bay to avoid harming their owners’ image. For example, if a post sends a message of peace, but accidentally so many fiery colors are used in the photo accompanying it, the message will be misinterpreted and mixed. For such posts, it is preferable to use serene colors.
6- Pushing The Same Content On All Platforms
Each platform’s individuality should be considered when designing a post. Some platforms, like Twitter, give more importance to the text, while others, like Instagram, give graphics priority, so the post doesn’t have the same impact on all platforms. Adjust the post to blend in with the general content on the platform.
7- Grammar And Spelling Mistakes
Producing grammatically poor content with numerous typos gives the impression that the page’s owner is ignorant and takes away from the likes and subscribers the page has.
8- All Caps
It is as visually annoying as emotionally because it gives the post an unhappy and angry tone.
Along with it, you can also get familiar with 14 Common Misconceptions about Online Marketing in which you get knowledge about online marketing whether you’re a beginner or professional as well.
The Advisable Techniques
1- Perfectly Optimized Dimensions
Each platform has pre-set measurements of photos and texts, so the content has to be modified accordingly to guarantee the best viewing experience.
2- Wise Color Choice
While designing graphic content, colors should be given special care and attention and chosen to be in absolute harmony with the message. If a post is hopeful, bright colors such as green, which stands for fresh starts, and yellow, which stands for energy and youth, are the best.
3- Skillful Lines Usage
The line moves the viewer’s attention to a certain corner or information. Therefore, they should be used properly to make the viewer navigate the post smoothly. Curvy lines give the post a sense of motion, and straight ones render it sleek and neat. So, discover the right formula and use it.
3- Balanced Usage Of Diverse Design Tools
Most of them have a user-friendly interface, which prompts many to overuse them. They come in handy when it comes to choosing the perfect color combination and light. However, The posts should be more human-like, so don’t depend too much on them.
4- Consistency
All the posts should have a common theme, a certain diction, and color choice. They should be diverse, but, at the same time, they should seem to belong to the same person or entity.
In conclusion, social media designing is a complex process of a series of instructions that should be followed to guarantee a perfect presence on the platform.